What is the purpose of "process automation"?

The purpose of process automation is primarily to streamline and simplify workflows by automating complex business processes and functions. This involves using technology to execute repetitive tasks that would typically require human intervention, thus improving efficiency, consistency, and accuracy within an organization. By automating these processes, businesses can save time and resources, reduce the likelihood of errors, and reallocate human resources to more strategic tasks that require critical thinking and creativity.

While improving employee performance in manual tasks, enhancing customer service through direct interaction, and creating software for operational tasks are all valuable objectives, they do not capture the comprehensive goal of process automation as effectively as automating complex business processes does. Each of those objectives might be a beneficial side effect of implementing automation, but the core aim remains focused on optimizing and streamlining broader, more intricate workflows within the organization.